AF® Strategy & ResearchCase 01 / Strategy
Academic projectDigital marketing2023 / 24

From funnelto feed.

Digital and Social Media Marketing project cover
Overview25 pages

An end-to-end academic project moving from customer journey and email conversion to channel analysis, audience insight and platform-specific content.

Work
Strategy & analysis
Content direction
Cases
Virgin Active funnel
OPNET channel strategy
Tools
Funnelytics, Mailchimp
Figma, analytics tools
01

Funnel & email

Funnel & email project slide 2Slide 02 Funnel & email project slide 3Slide 03 Funnel & email project slide 4Slide 04 Funnel & email project slide 5Slide 05 Funnel & email project slide 6Slide 06 Funnel & email project slide 7Slide 07 Funnel & email project slide 8Slide 08
02

Channel analysis

Channel analysis project slide 9Slide 09 Channel analysis project slide 10Slide 10 Channel analysis project slide 11Slide 11 Channel analysis project slide 12Slide 12 Channel analysis project slide 13Slide 13 Channel analysis project slide 14Slide 14 Channel analysis project slide 15Slide 15 Channel analysis project slide 16Slide 16
03

Content strategy

Content strategy project slide 17Slide 17 Content strategy project slide 18Slide 18 Content strategy project slide 19Slide 19 Content strategy project slide 20Slide 20 Content strategy project slide 21Slide 21 Content strategy project slide 22Slide 22 Content strategy project slide 23Slide 23 Content strategy project slide 24Slide 24 Content strategy project slide 25Slide 25
Complete project

All 25 slides,
in one place.

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Digital & Social Media Marketing / Strategy

Analysis that
leads somewhere.

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