AF® Branding & IdentityProject 01 / 02
Event identityPalazzo Innovazione2024

BodyBrain&Waves

Body, Brain and Waves identity system with logo and visual directions
Overview01

A visual identity created for a neuromarketing event hosted by Palazzo Innovazione. The system translates brain activity, data and movement into an energetic language designed to work across both digital and physical touchpoints.

Role
Visual identity
Event applications
Scope
Logo exploration
Merchandise system
Context
Neuromarketing
Live event
Visual language

A signal
built to move.

01 — Brain activity02 — Data systems03 — Human connection04 — Continuous movement
Applications

From identity
to experience.

Black event lanyard with the Waves identityWhite event lanyard with the Waves identity
Lanyard systemEvent collateral / 01
Black and white T-shirts with the Waves logo
Core markApparel / 02
Turquoise and black T-shirts with alternative Waves graphics
Graphic explorationApparel / 03
T-shirts combining the Waves identity with a circuit graphic
System extensionApparel / 04
Turquoise tote bag with the Waves identity
Identity in motionMerchandise / 05
White tote bag with the Waves identity
Alternate applicationMerchandise / 06
Body, Brain & Waves

One identity.
Many touchpoints.

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