Palazzo InnovazioneBrand guidelinesVisual system
A brand builtto holdmany ideas.
Overview95 pages
A complete visual guideline system connecting the core identity to campaigns, spaces, social content and everyday brand applications.
- Role
- Brand system design
Guideline development - Scope
- Logo, colour, type
Icons & applications - Output
- 95-page manual
Physical & digital mockups
01 / FoundationRules that keep
Rules that keep
the identity alive.
02 / Campaign languageOne system.
One system.
Many messages.
03 / ApplicationsThe identity
The identity
in the world.
Every application and mockup is retained as designed, presented in a continuous horizontal gallery.
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