AF® SustainabilityCase 02 / Sustainability
Sustainable packagingUniversity projectItaly

Re–
Ketchup.

Original sustainable Heinz ketchup packaging concept

What if a very small package became a bigger design question?

OverviewSpeculative concept

A speculative redesign of single-serve ketchup packaging, using everyday friction as a starting point to explore opening, dosing, emptying and material responsibility.

Context
Academic project
Italy
Role
Research & concept
Product design
Focus
Single-serve packaging
Sustainable innovation
01 / The challenge

Less friction.
Less waste.

01

Open

02

Dose

03

Empty

04

Recover

Research and problem analysis from the original project
02 / Design directions

Three ways
into the problem.

01

Rethink materials

Explore alternatives that reduce the package’s impact while preserving its essential protective function.

Rethink materials from the original project
02

Improve opening

Make the first interaction easier and more intentional, reducing accidental tearing and product loss.

Improve opening from the original project
03

Guide the flow

Use form to support controlled dosing and help users empty more of the product from the pack.

Guide the flow from the original project
03 / Original work

The concept,
as designed.

Original Re-Ketchup concept presentation

This project presents exploratory design directions. Material performance, food safety, manufacturing feasibility and a full life-cycle assessment would require technical validation.

Re-Ketchup / Packaging concept

Small format.
Bigger question.

View Sustainability